WORK OF ART

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Swimwear

From the pool to the shore — wear what turns heads.

Underwear

Everyday comfort. Uncompromising fit.

NEW ARRIVALS

The latest from Reputation. Designed with intention, built to outlast the season.

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UNDERWEAR

The first thing you put on. The last detail you should compromise.

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  • SIGNATURE BRIEF 01 SIGNATURE BRIEF 01
    ULTRA-SOFT STRETCH

    SIGNATURE BRIEF 01

    White
    $34
    $34
  • SPORT BRIEF 01 SPORT BRIEF 01
    ULTRA-SOFT STRETCH

    SPORT BRIEF 01

    Midnight Blue
    $34
    $34
  • SIGNATURE BOXER BRIEF 01 SIGNATURE BOXER BRIEF 01
    ULTRA-SOFT STRETCH

    SIGNATURE BOXER BRIEF 01

    Stone Gray
    $36
    $36
  • SIGNATURE JOCK 01 SIGNATURE JOCK 01
    ULTRA-SOFT STRETCH

    SIGNATURE JOCK 01

    White
    $32
    $32

BEST SELLERS

The styles our customers return to. Trusted fits that have earned their place in the lineup.

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  • SIGNATURE SWIM BRIEF 01 — STRIPE SIGNATURE SWIM BRIEF 01 — STRIPE
    SUBTLE SHINE

    SIGNATURE SWIM BRIEF 01 — STRIPE

    White & Black
    $64
    $64
    $64.00
  • SIGNATURE SWIM BRIEF 01 SIGNATURE SWIM BRIEF 01
    SUBTLE SHINE

    SIGNATURE SWIM BRIEF 01

    Noir Plum
    $58
    $58
    $58.00
  • SIGNATURE SWIM BRIEF 01 — ZEBRA SIGNATURE SWIM BRIEF 01 — ZEBRA
    SUBTLE SHINE

    SIGNATURE SWIM BRIEF 01 — ZEBRA

    Olive Green
    $64
    $64
    $64.00
  • SIGNATURE SWIM BRIEF 01 SIGNATURE SWIM BRIEF 01
    SUBTLE SHINE

    SIGNATURE SWIM BRIEF 01

    Crimson Red
    $58
    $58
SIGNATURE SUNGA 01 — ZEBRA SIGNATURE SUNGA 01 — ZEBRA
SIGNATURE SUNGA 01 — ZEBRA Brown
SIGNATURE SWIM BRIEF 01 SIGNATURE SWIM BRIEF 01
SIGNATURE SWIM BRIEF 01 Crimson Red
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Swim Brief

Sunga

Swim Shorts

Brief

String

Jock

Boxer Brief

REPUTATION REWARDS

Your reputation earnsmore than compliments

Every order, every referral, every review — it all adds up. Join Reputation Rewards and turn loyalty into access.

Points on every order
Early access to drops
Referral bonuses
Member-only perks
join the rewards

THE REPUTATION DIFFERENCE

PERFORMANCE
FABRIC

Quick-dry, chlorine-
resistant, UV-protective.
Engineered to perform.

SIGNATURE CUTS

Refined silhouettes that
move with you. Sculpted,
not generic.

CRAFT + HUMAN
TOUCH

Hand-finished by skilled
makers. Small batch —
precise, not mass made.

BUILT TO FLATTER

Made for everybody.
XS–XXL.

OUR STORY

Your reputation is built before you ever say a word.

Reputation designs swimwear, underwear, and
essentials with functional fabrics and refined cuts.
Every piece is made to move with you, mold to you,
and last. Established in New York.

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OWN #YOURREPUTATION

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Your reputation was created for you to feel powerful in everything you wear — right down to the last layer.