THE RED & BLUE SALE

Every Red and Blue style is 30% off. July 2-5.

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Swimwear

From the pool to the shore — wear what turns heads.

Underwear

Everyday comfort. Uncompromising fit.

NEW ARRIVALS

The latest from Reputation. Designed with intention, built to outlast the season.

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  • SWIM BRIEF 02 — SIGNATURE CUT SWIM BRIEF 02 — SIGNATURE CUT
    ULTRA-MATTE FINISH

    SWIM BRIEF 02 — SIGNATURE CUT

    Yellow Drawing
    $68
    $68
  • SWIM BRIEF 02 — SIGNATURE CUT SWIM BRIEF 02 — SIGNATURE CUT
    ULTRA-MATTE FINISH

    SWIM BRIEF 02 — SIGNATURE CUT

    Red Blue Glyph
    $47.60
    $47.60
    $68.00
  • SWIM BRIEF 02 — SIGNATURE CUT SWIM BRIEF 02 — SIGNATURE CUT
    ULTRA-MATTE FINISH

    SWIM BRIEF 02 — SIGNATURE CUT

    White Leopard
    $68
    $68
  • SWIM BRIEF 02 — SIGNATURE CUT SWIM BRIEF 02 — SIGNATURE CUT
    ULTRA-MATTE FINISH

    SWIM BRIEF 02 — SIGNATURE CUT

    Red Poka Dots
    $47.60
    $47.60
    $68.00

UNDERWEAR

The first thing you put on. The last detail you should compromise.

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  • STRING 01 STRING 01
    ULTRA-SOFT STRETCH

    STRING 01

    Midnight Blue
    $22.40
    $22.40
    $32.00
  • STRING 01 STRING 01
    ULTRA-SOFT STRETCH

    STRING 01

    Stone Gray
    $32
    $32
  • STRING 01 STRING 01
    ULTRA-SOFT STRETCH

    STRING 01

    White
    $32
    $32
  • STRING 01 STRING 01
    ULTRA-SOFT STRETCH

    STRING 01

    Black
    $32
    $32

BEST SELLERS

The styles our customers return to. Trusted fits that have earned their place in the lineup.

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  • Send Nudes Crew Socks Send Nudes Crew Socks

    Send Nudes Crew Socks

    Black
    $16
    $16
    $16.00
  • Send Nudes Crew Socks Send Nudes Crew Socks

    Send Nudes Crew Socks

    White
    $16
    $16
    $16.00
  • SWIM BRIEF 02 — SIGNATURE CUT SWIM BRIEF 02 — SIGNATURE CUT
    ULTRA-MATTE FINISH

    SWIM BRIEF 02 — SIGNATURE CUT

    White Leopard
    $68
    $68
  • SWIM BRIEF 02 — SIGNATURE CUT SWIM BRIEF 02 — SIGNATURE CUT
    ULTRA-MATTE FINISH

    SWIM BRIEF 02 — SIGNATURE CUT

    Blue Neon Glyph
    $47.60
    $47.60
    $68.00
SUNGA 01 — SIGNATURE CUT SUNGA 01 — SIGNATURE CUT
SUNGA 01 — SIGNATURE CUT Brown Zebra
SWIM BRIEF 01 — SIGNATURE CUT SWIM BRIEF 01 — SIGNATURE CUT
SWIM BRIEF 01 — SIGNATURE CUT Crimson Red
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Swim Brief

Sunga

Swim Shorts

Brief

String

Jock

Boxer Brief

REPUTATION REWARDS

Your reputation earnsmore than compliments

Every order, every referral, every review — it all adds up. Join Reputation Rewards and turn loyalty into access.

Points on every order
Early access to drops
Referral bonuses
Member-only perks
join the rewards

THE REPUTATION DIFFERENCE

PERFORMANCE
FABRIC

Quick-dry, chlorine-
resistant, UV-protective.
Engineered to perform.

SIGNATURE CUTS

Refined silhouettes that
move with you. Sculpted,
not generic.

CRAFT + HUMAN
TOUCH

Hand-finished by skilled
makers. Small batch —
precise, not mass made.

BUILT TO FLATTER

Made for everybody.
XS–XXL.

OUR STORY

Your reputation is built before you ever say a word.

Reputation designs swimwear, underwear, and
essentials with functional fabrics and refined cuts.
Every piece is made to move with you, mold to you,
and last. Established in New York.

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OWN #YOURREPUTATION

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Your reputation was created for you to feel powerful in everything you wear — right down to the last layer.